60-Second Commercial

Commit this “60-Second Commercial” to memory, and you’ll always be prepared to take advantage of opportunities when they present themselves. You won’t find yourself saying “How can I introduce L’Bri in this situation?” You won’t be nervous or uncertain. You’ll know exactly what to say, and will be confident and self-assured while saying it.

Nothing will help you succeed more than
your belief in yourself and the products that you represent.


Greeting someone you already know

“Hi Cindy, how are you? It’s so great to see you-I love shopping here because the sales are always so great! How’s your family? You look great!”

“I’m so excited-I’ve just started a new venture (or, I started a wonderful new career about a year ago) – have you heard about L’Bri Pure ‘n Natural yet? You haven’t? Everyone is talking about it! L’Bri is a new skin care and cosmetic company that started in Wisconsin, and that I’m bringing into our area.”

“The line is pure and natural, using aloe vera as the first ingredient in each product. What do you use to take care of your skin? What do you wash and moisturize with? Are you happy with the results? Would you be willing to try something that was more natural, and more beneficial to your skin than traditional, chemically-based products are? L’Bri prides itself on the ingredients used in each of their products.”

“I would love to treat you to a 5-piece skin care kit-would you enjoy trying something different? I promise, once you have experienced the results that L’Bri’s pure, natural ingredients give you, you won’t want to use anything else on your skin!”


Approaching someone you do not know when you are out & about during your day

Your 60-second commercial can be exactly the same when approaching a you do not know. The most important element is simply starting the conversation, and you’ll be amazed at how many ways there are to begin talking. Try several approaches to find one that you’re most comfortable with. A wonderful way to start a conversation is by giving someone a sincere compliment:

“I love the colors in your scarf – they’re so bright and cheerful! They really bring out the color in your eyes.”

Or

“You look like someone who really takes pride in her appearance.”

Then return to your memorized commercial script:

“May I ask you a question? Have you heard about L’Bri Pure ‘n Natural? You haven’t? Everyone is talking about it! L’Bri is a new skin care and cosmetic company that started in Wisconsin, and that I’m bringing into our area.”

“The line is pure and natural, using aloe vera as the first ingredient in each product. What do you use to take care of your skin? What do you wash and moisturize with? Are you happy with the results? Would you be willing to try something that was more natural, and more beneficial to your skin than traditional, chemically-based products are? L’Bri prides itself on the ingredients used in their products.”

“I would love to treat you to a 5-piece skin care kit-would you enjoy trying something different? I promise, once you have experienced the results that L’Bri’s pure, natural ingredients give you, you'll never want to use anything else on your skin!”

Make sure you pause after questions and give the prospect time to answer. Often when you're nervous you can rattle on and on about L'Bri, never hearing your prospects questions or answering them properly.

Remember that good communication is 50% talking and 50% listening!

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© Leah Day Online: Your 60 Second Commercial