Writing Your “I Story”

Your “I Story” is an important element of your ability to make a connection with your customers. It personalizes your L’Bri experience for each person in attendance at a lesson, giving them a chance to understand how and why you became a L’Bri Consultant, as well as how your experience can be of direct benefit to them. It is of critical importance that you write out your “I Story” when you first become a Consultant.

• It provides a document for you to study, which will give your “I Story” credibility as you tell it. The more familiar you are with your own “I Story”, the more comfortable you’ll be telling it.
  
  
• You’ll be prepared and won’t ramble on and on when talking about L'Bri!
  
  
• You’ll ensure that you mention al the critical points, without missing anything.
  
  
• You’ll have the opportunity to go over your written “I story” with Leah Day for help and suggestions.
  
  
• Having a strong “I Story” will help you sell products, book lessons and recruit new consultants!
  
  
• The “I Story” is about you, however, its key function is to help others see that they too will love our products, want to book a lesson and join your team.
  
  
• The “I Story” is a great way to get guests excited about L’Bri and what it has to offer them, uniquely.

Four Major Points

There are four major points for you to cover when writing your “I Story."

1. How you were introduced to L.Bri.

2. Why you decided to become a consultant and what you plan on doing with the money you earn.

3. Your personal testimonial, as well as a few others about different skin types.

4. Your invitation to your guests to look at the opportunity for themselves and imagine how they might benefit from joining your team!


Step - by - Step Guide To Writing Your "I Story"

Here is a step-by-step guide to writing a compelling “I Story”. Remember that the goal of your “I Story” is to get your guests excited about our products, hosting lessons and the opportunities that are available to them as a L’Bri Consultant.

Your story needs to be both interesting and brief. Too much detail will simply bore your audience.

Your “I Story” is NOT just about you!

This personal testimonial illustrates how your guests can achieve success with L’Bri as you, and other consultants like you have, in situations similar to theirs. For example, stay-at-home Moms, retired people, even women who have full-time jobs and children. Remember to always focus on BENEFITS of the program and not so much on the FEATURES.

- How were you introduced to L’Bri?

“I was invited to a skin care lesson a few months ago. At the lesson, I had so much fun and learned so much about my skin! I couldn’t believe how soft my skin felt and how calm it looked after just one application. I went ahead, booked a lesson and was a Hostess just like Cindy is tonight!”

- Why did you join L’Bri?

It may have been because you wanted to stay at home with your kids, or earn money to pay for a family vacation. Tug on your guest’s heartstrings with your story, put some emotion into it! Show them a picture of the new furniture you’re going to buy with your next L’Bri check, or a photo of your children, happy and healthy because now you get to stay at home with them!

Tell your audience some of the different reasons people have for joining L’Bri. What are some of the benefits? Benefits can include earning extra money, having fun, getting out of the house, learning something new, etc.

Remind your guests that this is a great way to make extra money for new carpeting, new clothes, remodeling the bathroom, buying artwork for their home or paying for a vacation, paying off a monthly bill, or saving for retirement.

It can help them supplement their retirement income or weekly family budget, or simply allow them to stay at home with their children without having to pay for day care. Show them that there are an infinite number of things they could do with the money they could earn being a consultant like you. Plant a seed…

- Share your personal testimonial

If your skin was dry, talk about how smooth and supple your skin feels now. Tell how the lines have disappeared and that your skin doesn’t flake anymore. Use descriptive adjectives that will paint a picture for the listener such as: “soft, smooth, clear, radiant, firm.”

Be sure to include a brief testimonial about someone who had oily skin as well as someone with combination skin whom you know has benefited from using L’Bri. This will illustrate that every skin type can be helped, regardless of it’s current condition.

- Invite everyone to watch what you do, because L’Bri might be something they would love doing, alongside taking care of their families and other commitments! Not only is it fun, but it also works around their current obligations - whatever they might be.

An Example of an “I Story”

I'd like to tell all of you why I got started with L'Bri and why I still love this business so much!"

I was invited to a party that a friend was hostessing and had such a great time learning about my skin and how to take care of it better. I'd always had very dry, sensitive skin, that was so easily irritated that I had never washed my face regularly until that day.

Now with L'Bri my skin is silky smooth and the sensitivity is competely gone. I was so impressed with the results of the products that I decided to book my own party.

You know, as a hostess, you get kind of an inside view into what Consultant's do and how their job works. As a hostess I got to see how much money the Consultant made from the party and realized that I really wanted to make this money too.

Since joining L'Bri I've been able to treat myself to many things that I would not have been able to afford otherwise. I've bought myself a new sewing machines and many new toys for my son. I was also able to remodel my master bathroom which had been desperately in need of a face lift!

I work at home with L'Bri and still manage to keep up my house, take care of my son, and have fun with friends and family. This really is a business that can fit into your life and really change the way you view yourself. I never thought I'd be able to own my own business, but now I am, and it's really an amazing experience!

“Whatever your life is like, I want to invite all of you to take a look at this awesome opportunity. I will be talking with each of you tonight and giving you more information. How many of you could use an extra $500.00 to $1000.00 a month- raise your hand! How many of you could enjoy extra income for new furniture, new artwork, new carpeting, to pay off a monthly bill that you just hate to have to pay each month? How many of you would love to just get out of the house or be able to pay for a family vacation?

I have to say that I’m so grateful that my sponsor offered this opportunity to me! I love my job, and now I get to share this opportunity with others! I will be sharing this Opportunity Flyer with all of you after the lesson tonight. I look forward to talking with you about how being a L’Bri Consultant might enhance your life, just as it’s has enhanced mine and 100’s of other women like you in L’Bri.”

Click Here to read Leah's Story!

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© Leah Day Online: Writing Your "I Story"