Stop Cold Calling and Learn to Use Email Effectively

Cold calling is probably the most uncomfortable parts of direct marketing. You have a prospect list in front of you with 50 names and from the first call, no one wants to hear what you have to say, and no one wants to hold a party.

So what do you do? How can you stay in touch with your customer base and still make money?

Scrap the phone calling system and realize the true potential of email! You can contact all 50 prospects today in less than 1 hour using email. Imagine how much better you'll feel when you're not interrupting your prospect with an annoying phone call!

Most companies discourage email because it's less effective at generating home parties. The thing they don't tell you is that email is very effective at generating SALES on its own. You won't need a party if your emails do the work for you!

Out of your prospect list of 50 people you can expect about a 1-2% return. This isn't rocket science - it's cold hard facts. Not everyone will buy and not everyone is interested. Some people plain just don't care! Out of 50 people you'll be lucky to get one sale or one booking for a show.

Assuming the average telephone call takes 15 minutes, would you rather spend the next 12.5 hours on the phone for just one sale? Or would you like to spend only 1 hour writing and effective email that will serve exactly the same purpose?

Utilize the Power of Email

If you're using email, your customer is being sent a very nice message.

They realize that they can communicate with you easily. They know they're not going to be hassled on the phone every other week. They can quickly get in touch with a comment or question if they have one. They can get the service they need when they need it. They can ask questions about things they might feel uncomfortable about mentioning on the phone.

Take Your Feelings off The Line

Email is now the preferred method of communication for most people. By sending these customers an email rather than trying to connect with them on the phone you're not only saving yourself time, you're also eliminating a potential stressful situation from your business.

When you call someone that doesn't want to be called, they don't typically hide the fact that they're upset about being disturbed. It's hard to keep your focus and communicate effectively with your customer when it's obvious that you're calling at a bad time.

And let's face it, it's always a bad time to call.

Customers can also feel like you're never there when they need you. I've had many customers find me on the Internet because their consultant rarely contacted them, and when they did it was only by phone. If a customer knows they can email you when they need you, they'll be much more likely to use your service and advice when they need it.

Try to get into the habit of emailing your customers at least twice a month, and then check your email at least 3 to 5 times a day.

It's More than Just the Message

Make sure that you're using a quality email service with an easy to write email address so that customers can easily type it in and send. Maple69432@yahoo.com may be your email address now, but what kind of message is your customer being sent when they receive it?

It's better to open a new email address with lots of space to save copies of your emails. I personally use Pegasus, but this can be difficult to set up, so a good alternative is Gmail. Make sure to pick a professional looking email address that uses your first and last name or your product name.

When you're writing your email, do more than offer your customers products to buy. Inform them about interesting articles or studies that they may be interested in. Giving your customers quality content to read will encourage them to open your emails and read what you have to say.

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